Launch of Customer Data Platform Institute by David Raab to bring attention to #SingleCustomerView

David Raab of Raab Associates has launched Customer Data Platform (CDP) Institute to highlight the importance of Single Customer View (SCV), as new entrants continue to enter Marketing Technology (MarTech) segment, creating further confusion among Marketers, as the number of solutions available at the disposal of the Chief Marketing Officer (CMO) continue rise exponentially.    […]

  •  
  •  
  •  
  •  
  •  
  •  

MailChimp template for nurturing your trial customers?

MailChimp is one of the most popular email marketing solutions out there, loved by 12 million subscribers and on target to achieve $400 million revenues in 2016 with 550 people. If you are new to marketing, I would strongly suggest you try their free offer, which should equally work with the use case described below. We used[…]

  •  
  •  
  •  
  •  
  •  
  •