SINGLE CUSTOMER VIEW 2.0 – The holy grail #SingleCustomerView #SCV #UnifiedVU

The holy grail of bringing your sales, marketing, finance, support, projects and external data into one screen with functionality The concept of Single Customer View (SCV) is nothing new. In the past, the attempts focused on creating a Master Data Record. Hence the birth of Master Data Management (MDM) solutions and with the popularity of[…]