Since the creation of the Software-as-a-Service (SaaS) business model by Marc Benioff of Salesforce on multi-tenancy architecture in 1999/2000, we have all come to love our cloud apps from sales to finance and talent management. Where we previously paid large sums for installation and maintenance of few on-premise licensed software, our costs are now split[…]
Those who are not aware, GP Bullhound is a boutique investment bank focusing their efforts on technology deal making, i.e. investments, mergers and acquisitions. And once a year, they share their research by predicting how the year will pan out. I’ve just attended their Manchester briefing, which was held at Barclays Spinningfield’s offices, and here[…]
The world of marketing products, especially those with Software-as-a-Service (SaaS) pricing model is multiplying at an alarming level. Many of these techstartups fail due to poor execution, inability to gain significant traction and the killer of all startups, the running out of funding to support costs and salaries. Those who make through tend to focus[…]