Nicolas De Kouchkovsky of CaCube Consulting just published the 2018 version of the now famous Sales Technology Landscape which features 830 vendors across 38 categories. If you are responsible for the selection of sales tools for your organisation, I can only sympathise with you on the task ahead. Sales Pipeline Management As we started UnifiedVU by[…]
Since the creation of the Software-as-a-Service (SaaS) business model by Marc Benioff of Salesforce on multi-tenancy architecture in 1999/2000, we have all come to love our cloud apps from sales to finance and talent management. Where we previously paid large sums for installation and maintenance of few on-premise licensed software, our costs are now split[…]
Today, I saw a Linkedin advert from IBM showcasing their Analytics suite. Given the size of IBM and the products and services at its disposal, they have in fact given Analytics a significant attention by listing it on the drop down menu, i.e. if you landed on the IBM website, select Products menu option to[…]
In the past few weeks, I highlight the efforts by individuals to bring similar vendors and technologies together, first Customer Data Platform (CDP) Institue by David Raab and Master Data Management (MDM) Institute by Aaron Zornes. Today, I like to introduce you to Customer Success (CS) Association by Mikael Blaisdell. As Mikael mentions, “We are about helping you retain[…]
Lately, I have been reading more and more about the need for Single Customer View (SCV). Whilst we have ignored B2C, retail and eCommerce, there seems to be far greater need for SCV in these sectors than in B2B. Whilst it has been staring at my face all this time, a simple look at[…]
Prior to UnifiedVU, the Single Customer View was very much restricted to Master Data Management (MDM) solutions. According to Wikipedia, In business, MDM comprises the processes, governance, policies, standards and tools that consistently define and manage the critical data of an organisation to provide a single point of reference. A MDM tool can be used to support master data management[…]
David Raab of Raab Associates has launched Customer Data Platform (CDP) Institute to highlight the importance of Single Customer View (SCV), as new entrants continue to enter Marketing Technology (MarTech) segment, creating further confusion among Marketers, as the number of solutions available at the disposal of the Chief Marketing Officer (CMO) continue rise exponentially. […]
Those who are not aware, GP Bullhound is a boutique investment bank focusing their efforts on technology deal making, i.e. investments, mergers and acquisitions. And once a year, they share their research by predicting how the year will pan out. I’ve just attended their Manchester briefing, which was held at Barclays Spinningfield’s offices, and here[…]