MailChimp template for nurturing your trial customers?

MailChimp is one of the most popular email marketing solutions out there, loved by 12 million subscribers and on target to achieve $400 million revenues in 2016 with 550 people. If you are new to marketing, I would strongly suggest you try their free offer, which should equally work with the use case described below. We used[…]

mailchimp campaign analysis

A better way to analyse Opened and Clicked lists of MailChimp Campaigns!

  Are you one of those marketers who is obsessed with the detail like me? Do you go beyond the simple use case of MailChimp (i.e. mass emailing) to analysing who opened or a clicked a particular campaign? Do you download CSV files from MailChimp for analysis? If you do, our latest MailChimp App (MailChimp Campaign[…]

Positioning of UnifiedVU

How #UnifiedVU fits in with the rest of the software world

  When we first conceived UnifiedVU, we struggled to find a software category which we could easily fit into. During customer development phase, most prospects referred to us as a Dashboard solution. In fact, when we listed on CapsuleCRM integrations page, we were torn between Dashboards and Integrations. Team at CapsuleCRM felt, it was better[…]

Why you should partner with #UnifiedVU? Case study on co-marketing efforts

We recently teamed up with CanUMeet to offer the ability to book a meeting with anyone in your CRM or Contact List in 60 seconds. As part of teaming up with us, we offered them the following co-marketing assistance: Add to UnifiedVU App Store – under Productivity Category. Add to our Partner Directory with trackable link to[…]

Road to ultimate productivity

Productivity, employee empowerment and making right decisions first time, all in a day #UnifiedVU

I was walking to a sales meeting yesterday afternoon in Manchester City Centre in sunny weather (raining today) and started to rethink our approach when introducing UnifiedVU. I used to speak about what we do and how we do it, but rarely spoke about why someone should consider UnifiedVU for their business.   Why you should trial UnifiedVU Whilst I[…]

Email verification with CRM and FullContact

Few folks asked me recently how UnifiedVU could be used to verify email addresses. Before I show, let me explain why you might benefit from email verification service. All of us have two types of contacts, those we already know and have contacts details, and those we don’t know yet and have no contact details[…]

Supporting the #SaaS Cluster of #CapsuleCRM #Zendesk #MailChimp #Xero and #Twitter

One of the first Software-as-a-Service (SaaS) cluster we support includes CapsuleCRM, Zendesk, MailChimp, Xero and Twitter, which also works with Companies House for UK customers and Google Maps for location. Note: Financial figures shown above is for demonstration purpose only and not real. Rest is. When you add these apps on to a Work Space[…]

We got MailChimp’d

MailChimp became the second integration partner to list us, first being CapsuleCRM. Single Customer View – MailChimp with any System Build Single Customer View by adding MailChimp to other business software systems to increase customer lifetime value. Your customer records exist in sales, marketing, finance and support systems, making it difficult to see the single[…]

Signing second and third customers, ITS Technology Group and Malinko

Having signed our first customer, Book of the Future on 15th April 2016, we signed our second and third customers recently. ITS Technology Group ITS Technology Group was signed on 19th at the Tech Founders Dinner hosted by me and Stewart Townsend, Channel Director of Zendesk at Malmaison Hotel, Manchester. L to R: Andrew Threlfall,[…]