The holy grail of bringing your sales, marketing, finance, support, projects and external data into one screen with functionality The concept of Single Customer View (SCV) is nothing new. In the past, the attempts focused on creating a Master Data Record. Hence the birth of Master Data Management (MDM) solutions and with the popularity of[…]
Prior to UnifiedVU, the Single Customer View was very much restricted to Master Data Management (MDM) solutions. According to Wikipedia, In business, MDM comprises the processes, governance, policies, standards and tools that consistently define and manage the critical data of an organisation to provide a single point of reference. A MDM tool can be used to support master data management[…]
David Raab of Raab Associates has launched Customer Data Platform (CDP) Institute to highlight the importance of Single Customer View (SCV), as new entrants continue to enter Marketing Technology (MarTech) segment, creating further confusion among Marketers, as the number of solutions available at the disposal of the Chief Marketing Officer (CMO) continue rise exponentially. […]
MailChimp is one of the most popular email marketing solutions out there, loved by 12 million subscribers and on target to achieve $400 million revenues in 2016 with 550 people. If you are new to marketing, I would strongly suggest you try their free offer, which should equally work with the use case described below. We used[…]
Are you one of those marketers who is obsessed with the detail like me? Do you go beyond the simple use case of MailChimp (i.e. mass emailing) to analysing who opened or a clicked a particular campaign? Do you download CSV files from MailChimp for analysis? If you do, our latest MailChimp App (MailChimp Campaign[…]
When we first conceived UnifiedVU, we struggled to find a software category which we could easily fit into. During customer development phase, most prospects referred to us as a Dashboard solution. In fact, when we listed on CapsuleCRM integrations page, we were torn between Dashboards and Integrations. Team at CapsuleCRM felt, it was better[…]
We recently teamed up with CanUMeet to offer the ability to book a meeting with anyone in your CRM or Contact List in 60 seconds. As part of teaming up with us, we offered them the following co-marketing assistance: Add to UnifiedVU App Store – under Productivity Category. Add to our Partner Directory with trackable link to[…]
I was walking to a sales meeting yesterday afternoon in Manchester City Centre in sunny weather (raining today) and started to rethink our approach when introducing UnifiedVU. I used to speak about what we do and how we do it, but rarely spoke about why someone should consider UnifiedVU for their business. Why you should trial UnifiedVU Whilst I[…]
Few folks asked me recently how UnifiedVU could be used to verify email addresses. Before I show, let me explain why you might benefit from email verification service. All of us have two types of contacts, those we already know and have contacts details, and those we don’t know yet and have no contact details[…]
We are thrilled to announce that Pipedrive just added us as an integration partner, having trialled our solution, which allows SaaS web apps such as Xero and Zendesk to be unified, or virtually integrated on UnifiedVU Platform with Pipedrive. Pipedrive is the third SaaS provider to list us, having previously been listed by CapsuleCRM and[…]